Program Overview

Career Objectives:

  • Complete a career goal card and essay yearly.
  • Purpose is to be sure students are aware of careers available and the path needed to reach their career goals.

Program Highlights:

  • Students will design and produce a printed self promotion booklet of their art in their senior year.
  • Top students compete in SkillsUSA competitions for state recognition and scholarships.

Curriculum and Occupational Titles:

  • Advertising Design curriculum is acceptable for college and art school entrance.
  • Curriculum is a foundation for a career in graphic design, advertising design, illustration, package design, web design, magazine design, book design, multimedia and digital production.

Task Tracking:

  • Competencies include the national NOCTI advertising and design test, Adobe software programs, print media.
  • Various skills and competencies are included in the task list.


  • KNOWLEDGE (30%) includes written tests, papers, homework and knowledge of subject matter.
  • WORK ETHIC (30%) includes ability to meet deadlines, focus on assignments and projects during class time.
  • SKILLS (40%) includes conceptualizing and creating real world projects for the advertising field in a variety of mediums.

Program Expectations:

  • Excellent portfolio for entrance into a college art curriculum or art school
  • Ability to create real world advertising and design
  • Working knowledge of Adobe software programs
  • Understanding of the advertising industry and professional standards for a successful career

Uniform/Clothing Requirements:

  • Standard school clothing: opened toe footwear is not permitted
  • Painting, markers and soft pencils can stain clothing.

Safety Requirements:

  • No opened toe shoes because of x-acto knife use for cutting paper, cardboard and illustration board.
  • No ties as they can get caught in the large cutting board
  • Students must follow NMTCC Code of Conduct.

Portfolio Presentations:

  • A portfolio of academic material such as printing standards, paper standard, photography equipment, etc. This is part of the academic portion of the curriculum.
  • A portfolio of all art created during a student’s tenure as a requirement for graduation and entrance into a college art curriculum or art schools. Also for business.