Social Media and Marketing

SOCIAL MEDIA AND MARKETING (CIP Code: 52.1801)
Social media specialists and content creators communicate with the public through social media platforms that allow users to create and share content online. They run their employers’ social media accounts, plan, execute and monitor social media strategies that help drive sales, brand awareness, and customer engagement. They create posts on social networks, manage general content, oversee creative design and write posts according to a brand's voice. These workers post content—such as images, text, or videos—to spark interest in a topic that relates to the brand as a whole. In addition, social media specialists and content creators follow conversations and interact with the public online. Students will also learn metrics, analytics, and the importance of social media to companies and brands. The Social Media and Marketing program will offer students the opportunity to utilize their Math, English, artistic, and creative thinking skills and incorporate them into a career field of high interest, which they engage in on a daily basis.
Instructor: Ms. Megan MacDonald (MMacdonald@nmtcc.org)
Please see the tabs below for more detailed information about the program.
- Program Overview and Outcomes
- Industry Certifications
- Cooperative Education Opportunities
- Task List
- Course Materials
- Classroom Expectations
- Honors Course
- Acknowledgments
Program Overview and Outcomes
Social Media Marketing students will be provided the opportunity to acquire the technical knowledge and skills in social media marketing, business marketing and more. Students will learn marketing and business fundamentals, pricing and retail math, career development opportunities, marketing communications, marketing information management and market planning, business management and administration, selling goods and services, advertising and promotion, customer service, channel management and distribution, economics, product/service management, and social media marketing. The Social Media Marketing program will offer students the opportunity to utilize their Math, English composition, artistic, and creative thinking skills and incorporate them into a career field of high interest. Upon completing the program, students will be prepared to enter the workforce and be college-ready.
Industry Certifications
Students in the Social Media Marketing program have the opportunity to earn the following industry certifications:
- OSHA 10-Hour Course
- Meta Blueprint
- Twitter Flight School
- Salesforce Certified Marketing Cloud Social Specialist
- Google Digital Marketing Certification
- Google Analytics IQ Certification
- NOCTI - Sales, Distribution and Marketing Operations PA
- Microsoft Office Specialist (Excel, Word, PowerPoint)
- HubSpot - Social Media Marketing I and II
- Canva Essentials
- Canva - Create Scroll Stopping Content
- Canva - Graphic Design Essentials
Cooperative Education Opportunities
Cooperative Education allows students to be employed during the school day while gaining meaningful instruction in a technical area, applying classroom knowledge to real-world experiences, and developing life-long career skills. Students may be allowed to go to work for a number of days determined by their teacher and the cooperative education coordinator.
Task List
A program task list is an instructional tool to measure the technical competency of a student. During your enrollment in the Social Media Marketing program, you will be taught and assessed on the following tasks:
100 Interpreting Marketing and Business Fundamentals
200 Pricing and Retail Math
300 Exploring Career Development Opportunities
500 Communications in Marketing
700 Marketing Information Management and Market Planning
800 Business Management and Administration
900 Selling Goods and Services
1000 Advertising and Promoting Goods and Services
1100 Providing Personalized Customer Service
1200 Channel Management and Distribution
1400 Economics
1500 Product/Service Management
1600 Social Media
2500 Marketing in a Social Media World
Breakdown of Student Learning Activities
Levels I & II
● Business and Marketing Fundamentals
● Exploring Career Development Opportunities
● Advertising and Promoting Goods and Services
● Communications in Marketing
● Social Media Ethics
● Social Media Marketing & Content Creation
● Microsoft Office Specialist Certification
● Introduction to Adobe Express, Canva, Social Media Platforms, Classroom Photography Equipment, & Class Intercom
Level III
● OSHA CareerSafe 10-hour Course
● Exploration into the 7 Functions of Marketing (Pricing, Marketing Information Management and Market Planning, Selling, Advertising and Promotion, Channel Management, Financing and Economics & Product Service Management)
● Advanced social media content creation and photography for project-based learning assignments
Level IV
● NOCTI Testing
● Senior Project
● Further exploration into the 7 Functions of Marketing (Pricing, Marketing Information Management and Market Planning, Selling, Advertising and Promotion, Channel Management, Financing and Economics & Product Service Management)
● Business Management and Administration
● Entrepreneurship
● Advanced social media content creation and photography for project-based learning assignments
● Job search skills and resume writing
Course Materials
All tools and equipment are supplied within this program throughout your North Montco Technical Career Center (NMTCC) career. From the beginning of the school year, all students will be required to wear a uniform. Students will need to purchase the following items:
- Uniform: Social Media Marketing T-Shirt or Sweatshirt (Purchase Here)
- Program Fee: All students are also required to pay an activity fee of thirty-five dollars ($35) – (separate check made payable to “North Montco Technical Career Center” or payable online)
- Industry Certifications: Additional fee
Textbooks / Learning Management System / Communication
Textbooks and assignments will be accessed through our Canvas learning management system. The textbooks used in class are:
● Marketing Dynamics (5th Edition) by GW Publisher
Supplemental Texts may include:
- The One Page Marketing Plan by Alan Dib
- Building a StoryBrand by Donald Miller
- Purple Cow by Seth Godin
NMTCC provides students with a Google Account and a Canvas account. To access these accounts, see below for links, username, and password format:
Google account: https://www.gmail.com
Canvas account: https://nmtcc.instructure.com/login/canvas
Username: (first initial) (last name) (2 digit Graduation yr)@students.nmtcc.org
Password: 9-digit student ID number (found on back of ID card)
Example: username: jdoe24@students.nmtcc.org
password: 000012345
Classroom Expectations
- Daily Class Procedures
- Classroom Rules
- Safety
- Physical Criteria
- Grading Policy
- Attendance Policy
- Senior Portfolio
Daily Class Procedures
Students will arrive in the classroom ready to be active participants. Students will follow the opening procedure and then wait for further instruction from their teacher. Students will remain productive throughout the class period. At the end of class, students will follow the closing procedure.
Requirements:
- Students will be on time for class, constructively participate in discussions and critiques, and make efficient use of class time.
- Students are responsible for the maintenance of their electronic work and binder/notebook.
- Students should maintain files for all design/content/photography in an organized, logical manner with an appropriate naming convention.
- Complete assignments in a timely manner.
Classroom Rules
Students in the Social Media Marketing Program are expected to follow all classroom rules and procedures daily. Some of these rules include, but are not limited to:
- You must follow all school rules as outlined in the school handbook.
- You must make good use of the time allotted for task completion. Talking is permitted, but you must be working on your assignment, speaking on appropriate topics, and not be distracting to others.
- Improper computer use is not permitted. Electronics (including cell phones) should only be used when specifically instructed to do so. Failure to comply with this rule will result in devices being confiscated for the remainder of the class period. Unless specifically instructed to use electronic devices, they should be stored in backpacks or in the appropriate location within the classroom and not on your person.
- Students are not permitted to type, submit, publish, transmit, or display any information that is defamatory, abusive, obscene, sexually-oriented, racially offensive, or encourages the use of controlled substances.
- This is a collaborative environment: be considerate and respectful of others as well as all lab equipment. Discrediting or interrupting your peers will not be tolerated. All equipment should be stored properly before leaving.
- Eating or drinking near the computer equipment is not permitted.
- No sleeping or putting feet up on the furniture. If you do not feel well, you must report to the nurse.
- No yelling, fighting, or horseplay is allowed at any time.
- Students are responsible for the proper care and maintenance of all equipment and technology used in this program. In the case of a student destroying or damaging the equipment or technology, the student may be responsible for reimbursement.
Discipline Procedures:
- The first act of misbehaving for the school year is a verbal warning.
- The second act of misbehaving for the school year will be a written warning recorded in the discipline referral system.
- The third act of misbehaving for the school year will be a formal write-up and a phone call home.
- The fourth act of misbehaving for the school year will result in the creation of a behavior contract and a phone call home.
- After the fifth act of misbehaving for the school year, you will be referred to the Dean of Students and a phone call home.
Each discipline infraction will result in points deducted from your work ethic grade.
Dismissal:
Prior to leaving, students must complete the Exit Procedure and clean up. Students will be dismissed according to the school district dismissal times as provided by the sending school district. Students may leave only when instructed to do so.
Safety
Safety is not an option! Safety is YOUR responsibility! Students are required to follow all rules and regulations. In addition to following all NMTCC’s listed and/ or posted safety and MSDS Policies, refer to the specific equipment manufacturer’s user, operator, or consumer guides and or shop manuals for complete safety details when using any equipment. Students are not permitted to use any equipment or tools unless they have received and documented that they have received the appropriate safety instruction.
Physical Criteria
Grading Policy
Knowledge grades are based on classroom assignments, group assignments, quizzes, tests, worksheets, and homework. Knowledge grades are 30% of the grade.
Skill grades are based upon visual assessments, job completion, and data-based proof of skills. Skills grades are 40% of the grade.
Work Ethics are graded daily and based on a 10-point scale according to the work ethic rubric. Work ethic is 30% of the grade.
Every assignment will have a grading rubric for reference on how you are being evaluated.
Due Dates:
Students will be given adequate time to complete each assignment. Unless specified otherwise and in writing, assignments will not be accepted late.
Make-up Work Policy:
Students are required to make-up all work missed during absences due to illness or family emergencies. If a student is absent, it is the student’s responsibility to seek out their missing work and ensure that it is completed.
Attendance Policy
Due to the amount of work it takes to complete some of the assignments, your attendance is essential to get the most out of your learning experience. If you are going to be absent or late, please have your parent or guardian call the school or bring in a note. Students who are absent will receive a Work Ethic grade of "0" for the day. If the absence is excused, the student will receive a Work Ethic grade of a "5" with an opportunity to make up the assignment and have their Work Ethic grade changed to a "10". Students who are late will receive a Work Ethic grade of a "5" for the day. If the lateness is excused, the student will receive a Work Ethic grade of a "5" with an opportunity to make up the assignment and have their Work Ethic grade changed to a "10".
Senior Portfolio
Every student must complete a Senior Portfolio. Portfolios will be created by following the sequence of grade-level assignments. Senior Portfolio artifacts will be graded per program expectations and assignment criteria and be included in the marking period grade for which the assignment is due. Portfolios will be housed in their Google Drive. Students will be able to take the portfolios with them or have access to them after graduation.
Honors Course
Students have the opportunity to enroll in the Honors level course of their CTE program. The Honors course is for 12th-grade students who have demonstrated a high level of interest and achievement in their program and who aspire to an advanced level of learning. Students in the Honors course will be exposed to individualized industry-related advanced work, rigorous study of CTE subject matter with embedded academic content, and practical application of knowledge and skills to work-based situations. Students must meet the required prerequisites and submit a completed Academic Teacher Recommendation form during their 11th-grade year to be considered for the Honors level course.
Prerequisites:
100% of POS Tasks
GPA of >90% in CTE program
GPA of >80% in academic courses
Recommendation Form completed by academic teacher
Specific Industry Certification:
· OSHA 10-hour Course
Acknowledgments
Parents are asked to review and acknowledge the program information by either:
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Visiting the Parent Portal using this link, or
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Signing the program syllabus distributed in class and returning it to the program teacher.
