Advertising Design
ADVERTISING DESIGN (CIP Code: 50.0402)
The Advertising Design program offers instruction encompassing a broad spectrum of art related occupations. Students are introduced to the tools and techniques needed to become a successful advertising artists and designers. Growth in illustration, design and other techniques will create a demand for skilled artists and designers far in excess of qualified workers. The core curriculum focuses on advertising design, digital imaging, illustration and the principles of creating good advertising. Hands-on learning will provide students with the background needed to develop a viable portfolio.
Instructor: Mrs. Kelly Matz (kamatz@nmtcc.org)
- Program Overview and Outcomes
- Industry Certifications
- Cooperative Education Opportunities
- Task List
- Course Materials
- Classroom Expectations
- Honors Course
- Acknowledgements
Program Overview and Outcomes
Safety and Orientation -ergonomics and workplace safety, xacto cutting, OSHA Safety Certification
Drawing - observational drawing: eyes, hands, faces, the human figure, charcoal portraiture, pencil shading techniques
Photoshop - opening and creating documents, scaling and transforming, using the clone tools, photo editing, digital painting techniques
Black and White Design - continuous color ink drawing, MC Escher art, scratch board art, big picture/little picture pattern making, micrography, working with the design principles
Illustrator - creating and opening files, using the shape tools, pathfinder tool
Color Theory - creative watercolor color wheel, colorize scratch board art in Photoshop, complementary color acrylic landscape, Photoshop RGB vs CMYK colors, color emphasis poster
Illustration and Design - celebrity portrait, magazine cover, magazine article illustration with layout and text design, book cover illustration and design, skateboard art and design, SpaceX/NASA poster art and design
Linear Perspective - 1, 2, and 3 point perspective drawings from observation and imagination
InDesign - opening and creating multi-page documents, using image boxes, using text boxes, choosing appropriate type, type hierarchy, senior project layout, and design
Packaging Design - cereal box package, snack packaging, soft drink packaging, coffee/tea packaging
Photography - portraits, black and white, panning, zooming, use of lights, night, and low light photographs
Printing - using the vinyl plotter for: stickers, t-shirts, posters; using the canon imagepro1000 for: posters, fine art prints
Professionalism - designing a personal website, writing an artist bio, writing a resume, interviewing tips, creating a personal logo and letterhead, creating a personal business card, email and phone etiquette
Apparel Design - sneaker and shoe design, streetwear design
Senior Project - creation of a professional artist portfolio, website, and professional resume
Career/College
Career Possibilities
- Advertising Designer
- Illustrator
- Animator
- Concept Artist
- Graphic Designer
- Web Page Designer
- Production Artist/Designer
- Desktop Designer
- Package Designer
- Publication Designer
- Art Director
- Multimedia Designer
- Creative Director
Pathways to College
- PDE SOAR Articulation
Harcum College
- 1:1 Articulation Agreements
Delaware Valley University
Kutztown University
Penn College of Technology
St. Francis University
Profile of a Graduate
Industry Certifications
Cooperative Education Opportunities
Cooperative Education allows students to be employed during the school day while gaining meaningful instruction in a technical area, applying classroom knowledge to real-world experiences, and developing life-long career skills. Students may be allowed to go to work for a number of days determined by their teacher and the cooperative education coordinator.
Task List
A program task list is an instructional tool to measure the technical competency of a student. During your enrollment in the Advertising Design program you will be taught and assessed on the following tasks:
- 100 Orientation
- 200 Safety
- 300 Drawing And Illustration
- 400 Color Theory And Application
- 500 Digital Imaging
- 600 Design, Layout, and Production
- 700 Typography
- 800 Digital Photography
- 900 Professional Practices
Upon completing the program, students will be prepared to enter the workforce and be college-ready.
Course Materials
Equipment/Uniforms/Other Requirements
All tools and equipment are supplied within this program throughout your North Montco Technical Career Center (NMTCC) career.
Program Fees
All students are required to pay an activity fee of thirty-five dollars ($35) – (separate check made payable to “North Montco Technical Career Center” or payable online)
Optional Materials:
- Acrylic and Watercolor Paintbrush Set
- Pencil Set
- Watercolor Set
From the start of the school year, all students will be required to dress in attire appropriate for professionals in the trade.
Uniform/Clothing Option (can be purchased here)
Advertising Design Sweatshirt
Uniform t-shirt ($13)
Textbooks/Learning Management System/Communication
Textbooks and assignments will be accessed through our Canvas learning management system.
NMTCC provides students with a Google Account, Adobe Creative Cloud account and a Canvas account. To access these accounts see below for links, username and password format:
- Google account: https://www.gmail.com
- Canvas account: https://nmtcc.instructure.com/login canvas
- Username: (first initial (last name (2 digit Graduation yr@students.nmtcc.org
- Password: 9-digit student ID number (found on back of ID card) Example: username: jdoe24@students.nmtcc.org password: 000012345
- Adobe and Computer: Login and password is the same as Canvas
Classroom Expectations
- Daily Class Procedures
- Classroom Rules
- Safety
- Physical Criteria
- Grading Policy
- Attendance Policy
- Senior Portfolio
Daily Class Procedures
Upon arrival, students will go directly to the Advertising Design classroom workstations. The early part of the class is usually for exercises, short lectures, and teacher demonstrations. Once the instructor is finished, the rest of the class period is used for making art. Students are expected to be working throughout this time, as art-making is a time-consuming process. Students are encouraged to take respectful, quiet breaks, which allow them to “step away” and get a fresh look at their work. When the student reaches their final 10 minutes of class, they will clean and organize their areas and make sure there is a clean environment for the arrival of the next class.
Classroom Rules
All students are to be respectful of their instructor and their classmates. All workstation areas are to be cleaned and organized daily, and computers are to be signed out of upon exiting the class. It is a priority that paintbrushes are washed with soap and placed in their drying receptacle, and paints, pencils, and other art materials are returned to their respective places. Music with headphones is allowed as long as the volume is low enough to hear the instructor, and it is paused during any lectures. Students are to be attentive at all times. Computers are to be used for artistic means and art-related searches.
Discipline Procedures
Infractions of these rules will result in a verbal warning, which will escalate to a classroom disciplinary write-up after a secondary warning is issued. Each discipline infraction will result in points deducted from your work ethic grade.
Safety
Safety is not an option! Safety is YOUR responsibility! Students are required to follow all rules and regulations. In addition to following all NMTCC’s listed and/or posted safety and SDS Policies, refer to the specific equipment manufacturer’s user, operator, or consumer guides and or shop manuals for complete safety details when using any equipment. Students are not permitted to use any equipment or tools unless they have received and have documented that they have received the appropriate safety instruction.
Potential Safety Hazards:
- Limited use of white glue (Elmer's) and/or poster paint and watercolors
- Acrylic and oil paints
Physical Criteria
Grading Policy
- Knowledge Grades are based on how a student performs on our commercial-based assignments, exercises, and technology lessons.
- Skill Grades are based upon how a student grows technically (how they are grasping the material and developing their art-making abilities.)
- Work Ethics are graded daily and based on the student’s readiness to participate in class every day. It is based on a 1 - 10 scale.
Attendance Policy
Due to the amount of work it takes to complete some of the assignments, your attendance is essential to get the
most out of your learning experience. If you are going to be absent or late please have your parent or guardian email nmattendance@nmtcc.org, call the school or bring in a note. Students who are absent will receive a Work Ethic grade of a “0” for the day. If
the absence is excused, the student will receive a Work Ethic grade of a “5” with an opportunity to make up the
assignment and have their Work Ethic grade changed to a “10”. Students who are late will receive a Work Ethic
grade of a “5” for the day. If the lateness is excused, the student will receive a Work Ethic grade of a “5” with an
opportunity to make up the assignment and have their Work Ethic grade changed to a “10”.
Senior Portfolio
Every student must complete a Senior Portfolio. Portfolios will be created by following the sequence of grade-level
assignments. Senior Portfolio artifacts will be graded per program expectations and assignment criteria andwill
be included in the marking period grade for which the assignment is due. Portfolios will be housed in their Google Drive.
Students will be able to take the portfolios with them or have access to them after graduation.
Honors Course
Students have the opportunity to enroll in the Honors level course of their CTE program. The Honors course is for 12th-grade students who have demonstrated a high level of interest and achievement in their program and who aspire to an advanced level of learning. Students in the Honors course will be exposed to individualized industry-related advanced work, rigorous study of CTE subject matter with embedded academic content, and practical application of knowledge and skills to work-based situations. Students must meet the required prerequisites and submit a completed Academic Teacher Recommendation form during their 11th-grade year to be considered for the Honors level course.
Prerequisites:
100% of POS Tasks
GPA of >90% in CTE program
GPA of >80% in academic courses
Recommendation Form completed by academic teacher
Acknowledgements
Parents are asked to review and acknowledge the program information by either:
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Visiting the Parent Portal using this link, or
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Signing the program syllabus distributed in class and returning it to the program teacher.
