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ADVERTISING DESIGN (CIP Code: 50.0402)
The Advertising Design program offers instruction encompassing a broad spectrum of art related occupations. Students are introduced to the tools and techniques needed to become a successful advertising artists and designers. Growth in illustration, design and other techniques will create a demand for skilled artists and designers far in excess of qualified workers. The core curriculum focuses on advertising design, digital imaging, illustration and the principles of creating good advertising. Hands-on learning will provide students with the background needed to develop a viable portfolio.
Instructor: Mr. David Rankin (drankin@nmtcc.org)
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Task List
- Adobe Software (Photoshop, Illustrator, InDesign)
- Advertising Layout and Design
- Drawing/Illustration
- Digital Art and Manipulation
- Typography
- Color Theory and Application
- Printing and Production Processes
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Equipment/Materials/Uniforms/Other Requirements
Equipment list:
(With approximate costs)
- Color Markers-8 color set ($15)
- 2 #4B pencils ($2)
- #2 Pencils (2) ($1)
- Kneaded Eraser ($1)
- 2 Fine Line Pens (Sharpie-black) ($3)
- 9 x 12” sketchbook/drawing pad
- Art Box (to carry tools) ($10)
- USB flash drive ($15-30)
- Activity Fee ($20)
- Uniform t-shirt ($13) (https://www.djbspecialties.com/stores/nmtccstore)
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Safety
Potential Safety Hazards:
- Limited use of white glue (Elmer's) and/or poster paint and watercolors
- Acrylic and oil paints
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Physical Criteria
- Manual dexterity
- Strong eye/hand coordination
- Good depth and color perception
- Ability to concentrate
- Attention to detail
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Industry Certifications
- NOCTI - Commercial and Advertising Art -PA
- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator
- OSHA
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Cooperative Education Opportunities
Cooperative Education allows students to be employed during the school day while gaining meaningful instruction in a technical area, applying classroom knowledge to real-world experiences, and developing life-long career skills. Students may be allowed to go to work for a number of days determined by their teacher and the cooperative education coordinator.
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Honors Course
Students have the opportunity to enroll in the Honors level course of their CTE program. The Honors course is for 12th-grade students who have demonstrated a high level of interest and achievement in their program and who aspire to an advanced level of learning. Students in the Honors course will be exposed to individualized industry-related advanced work, rigorous study of CTE subject matter with embedded academic content, and practical application of knowledge and skills to work-based situations. Students must meet the required prerequisites and submit a completed Academic Teacher Recommendation form during their 11th-grade year to be considered for the Honors level course.
Prerequisites:
100% of POS Tasks
GPA of >90% in CTE program
GPA of >80% in academic courses
Recommendation Form completed by academic teacher
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Career/College
Career Possibilities
- Advertising Designer
- Illustrator
- Animator
- Concept Artist
- Graphic Designer
- Web Page Designer
- Production Artist/Designer
- Desktop Designer
- Package Designer
- Publication Designer
- Art Director
- Multimedia Designer
- Creative Director
Pathways to College
- PDE SOAR Articulation
Harcum College
- 1:1 Articulation Agreements
Delaware Valley University
Kutztown University
Penn College of Technology
St. Francis University
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Profile of a Graduate
Class of 2022 graduation plans:
Post-secondary education in a related field - 71%
Post-secondary education in an unrelated field - 14%
Employment unrelated to the field of study - 14%