Starting in Fall 2023
Social media specialists and content creators communicate with the public through social media platforms that allow users to create and share content online. They run their employers’ social media accounts, plan, execute and monitor social media strategies that help drive sales, brand awareness, and customer engagement. They create posts on social networks, manage general content, oversee creative design and write posts according to a brand's voice. These workers post content—such as images, text, or videos—to spark interest in a topic that relates to the brand as a whole. In addition, social media specialists and content creators follow conversations and interact with the public online. Students will also learn metrics, analytics, and the importance of social media to companies and brands. The Social Media and Marketing program will offer students the opportunity to utilize their Math, English, artistic, and creative thinking skills and incorporate them into a career field of high interest, which they engage in on a daily basis.